The user interface is how the user (or in this case, the audience) interacts with the technology we’ve given them. These are the tools that allow people to control what they can do in a website/software/program.
UX, also known as user experience, is the complete evaluation of how a user experienced going through an event, such as visiting a website.
Both of these things are important for your SEO because they target the consumer at a direct level. The UI prioritizes the freedom of the person going through your website and what sort of things they can accomplish when they are viewing your content. The UX is what the audience feels and thinks during or after they visit your website, and everything (including the UI) is taken into account.
The UI: Freedom of Input
The UI is basically the most direct connection a user has when they visit your website. It’s basically the thing that gives them the freedom to do what they want to do. For example, If your website is focused on video streaming, how do they watch the videos? How do subscribers get the content that they want to get? What if they want to search for a video? The UI that you must construct is something that can allow them to do these things, a tool that allows the audience to manage what they want to see.
Shown: YouTube.com UI
The UI is the limited controller that you give your audience. To view something (whether it be an image, video, or text), they have to be given something that allows them to click or tap on it. It’s the thing redirects you to a page, plays the video, downloads the content, sends you to another site, or whatever they want to do.
Your UI could be simple (for example, having a singular search bar as the main focus to get you to where you want to be) or it could be filled (sites like YouTube and Twitter). There’s really no definitive way of making a UI, the thing that you have to think about is: “Is this UI applicable for my website?”
The UX: Everything Has to Work
– The Main Story
The user experience is about the entire experience that your website could give a consumer. It takes all of the aspects of your website (website theme, content, the type of media, etc.) and sums it up. It’s the thing that gets your SEO to a high rank because of what people are up to on your website. Having a good UX will give you a great SEO ranking because its main quality (a good experience) coincides with the great aspects of SEO.
You need to make sure that your site is at the top of its game everyday. Check every portal and make sure that errors are nowhere to be found. Check the content and see if there are broken videos, images of bad quality, or text of wrong grammar. Check if every page has what it needs to have and nothing more. Check if your site speed is up to par or if your website is running the way you want it to run.
Basically, check everything.
– Mobile UX: An Important Factor
With the dominance of mobile phones, more people are likely to check your website in iPhones and Androids rather than personal computers or laptops. You need to optimize your site to the 5-inch screen if you’re going to maximize the potential of your UX and in turn, put you at the top of the SEO rankings. Maybe your site is running slower in mobile because the website’s only portal is through the desktop version? Maybe you’re losing engagement because you forgot that a page didn’t have a mobile site and in turn, would cause a common error?
New ways of accessing the internet are being created daily and you need to prioritize the value of adjusting to the different types and levels of consumers that use these new methods.
SEO, UI, and UX: The Conclusive Statement
Shown: checkpagerank.net’s analysis of Google.com. This is a good way of knowing SEO rankings in a more technical standpoint.
A website’s quality is what lets people stay and doing that allows you to show that your website is something that should be visited, getting you a high ranking SEO. While you master the code, you also need to know the psychology of how people work and how to put the technology at the forefront of that.
Value the user as much as you value your website. Without the user, there is no website.